"Juice concentrate from vegetables (commonly beet or carrot) used solely to color the finished food."
A genuinely safer substitute for synthetic dyes like Red 40 or Caramel Color — no carcinogen concerns, derived from real food. That said, dogs and cats are partially colorblind and don't care what color their food is; this exists purely so the food looks more appealing to the person buying it. Safe, but still nutritionally pointless. Score: 5/10.
A real but unresolved concern: often an ongoing FDA/AAFCO research question (like the grain-free/DCM investigation), a common allergen, or a vague-but-not-alarming label claim. -2.5 pts deducted.
Rated C (-2.5 pts) by PetPro-tectors™. A genuinely safer substitute for synthetic dyes like Red 40 or Caramel Color — no carcinogen concerns, derived from real food. That said, dogs and cats are partially colorblind and don't care what color their food is; this exists purely so the food looks more appealing to the person buying it. Safe, but still nutritionally pointless. Score: 5/10.
Juice concentrate from vegetables (commonly beet or carrot) used solely to color the finished food.